New - Revised Edition

The authors with a combined experience of over thirty-five years in the pharmaceutical industry, providing an overview of the past, present and future of pharmaceutical selling.

New Wave Pharmaceutical Selling-Revised Edition focuses on the importance of customer relationship management in pharmaceutical selling.

There is a completely new selling skills section comprised of 45 pages, that covers all aspects of the basic pharmaceutical sales call, with specific examples.

We highly recommend this book for people looking for a career in pharmaceutical sales, and those who are already in sales, and want to improve their selling skills.